University Press Direct-to-Consumer Marketing Research

to support a study of how university presses could increase the sales of scholarly publications directly to consumers

Grantee
Rutgers, The State University of New Jersey
Location
New Brunswick, New Jersey, United States
Amount
$76,000
Date of award
October 3, 2013
Length
12 months
Grantmaking area
Public Knowledge
Guiding strategy
Electronic Publishing
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